Draught Beer Takes a Big Leap Forward in Thailand

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Draught Beer Takes a Big Leap Forward in Thailand

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Draught beer and draught cider in Thailand have taken a big step forward in 2009 with the emergence earlier in the year of some top-quality beers from both the United Kingdom, France and also Australia. Bangkok-based importer Fluid Asia Pacific now has seven high-end beer brands that it is importing from these countries along with two English ciders. Most of these top brands are available in both draught kegs and bottles and the company has more imported draught brands than any other importer in Thailand.

The brands that are now available are Tetley’s Smoothflow, Victoria Pride Bitter, Stowford Press Cider and Weston’s Cider from the U.K., Kronenbourg 1664 beer from France and Foster’s, Victoria Bitter, Crown Lager and Pure Blonde beers from Australia. And, these brands are available in the major tourist and expatriate communities throughout the country with widespread distribution in greater Bangkok, Pattaya and the eastern seaboard area, Phuket, Samui, Hua Hin and Chiang Mai. There are now several hundred outlets in the country that carry one or more of these brands either in bottles or on draught.

By the end of the year Fluid Asia Pacific will be bringing in even more brands also, with Grolsch beer from the Netherlands and Peroni beer from Italy joining the company’s lineup. This is more good news for premium beer lovers and it may be hard to appreciate why this is so without a bit of explanation about the beer situation here in Thailand.

First, in the early 1930s the government granted a monopoly to one company, Boonrawd Brewery, to brew beer in the country which they did under the brand name of Singha. This monopoly lasted until the mid-70s when several other companies were allowed to establish breweries and foreign beers were gradually allowed to be imported. However, the market is still dominated by Singha, Chang – another Thai brand – and a locally brewed version of Heineken. If one of these beers isn’t one of your favorites then you’re out of luck in many places throughout the country, particularly if you’re somewhat off the beaten path.

Second, many of the companies that import beer into Thailand are small and underfinanced and frequently have supply problems resulting in pubs and restaurants not having stock for periods of time. Also, these companies tend to almost exclusively import bottled beers and not draught. Importing draught beer requires a much bigger expenditure of capital since the shipping of kegs is more expensive and there are high costs associated with providing the draught equipment needed to serve the beer. A more well-funded company like Fluid Asia Pacific has the capital to handle these extra requirements.

Anyway, these are some of the reasons why it’s newsworthy to beer drinkers in Thailand when new brands, especially ones from some expats’ home countries, make it to the Land of Smiles. As time goes by, the beer selection in the kingdom slowly gets better and with the addition of top-quality brands like the ones that Fluid Asia Pacific brings in the lot of beer drinkers here has taken a major step forward in a short period of time.

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Tom Aikins is a Bangkok-based journalist who runs an Online Marketing Excellence business at http://www.seosoutheastasia.com and does IT consulting at http://www.seosoutheastasia.com

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2020 Vision for the Web

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2020 Vision for the Web

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The growth of the web since 2000 has been massive and in the ‘new’ economies – China, Brazil, Russia, India, Eastern Europe that is likely to continue apace. It’s not until penetration reaches that of the phone that the market will mature. That’s lots of growth.

Given this likely growth what will the web look like in 2020?

Well, there are two sides to that coin – the way the technology works and then the ways we use it and, of course, forecast vision is less likely to be accurate than optical.

Technology

According to technology expert and entrepreneur Nova Spivack, the development of the web moves in 10 year cycles.

In the first decade, most of the development focused on the back end. In the second decade, focus shifted to the front end and the era social media, mash-ups and experiments to make the web more interactive. The next cycle will shift focus to the back end again. Then by 2020 focus will return to the front end and we’ll see thousands of new ways to use the web.

Some of the predictions for the next 10 years are the:

- ‘ever present’ web will merge with all other forms of entertainment and everything will be delivered via the web. Everything (phones, fridges, the lot) will connect to the net and you will have a constant connection to the web at work, at home, driving, in the pub or restaurant, in fact wherever you are.

- semantic web and artificial intelligence where all information is categorized and stored in such a way that a computer can understand it as well as a human. The web will capable of analyzing data and extrapolating new ideas for you. In fact people already feel that, as one of our readers, Tony Cox, wrote after one of our recent articles: “The Internet is evolving like a primitive brain building neural connections to integrate the myriad of input signals for evaluation, selective storage and sending of response signals. The conscious mind is only aware of that which demands attention, with most work dealt with automatically and subconsciously.”

- three dimensional web – one single virtual world with buildings, shops and other areas to explore and people to interact with in virtual reality and real online personalities. However, standards for programming and graphical design would be much more complex and expensive.

- above or some combination thereof.

Web usage

So what will the backroom developments mean for what we do on the web? Well, Seth Godin has characterised these next developments as:

- ubiquity – because it is about activity, not just data, and most human activity takes place offline

- identity – because the deliverable is based on who you are and what you do and what you need

- connection – because ‘you’re nothing without the rest of us’.

We are already seeing some of these changes with the growth of social media and the launch just recently of Google Sidewiki – a new feature of the Google Toolbar that lets you leave comments about any website. When some else running Sidewiki views that web page, they’ll see your comments.

But in the future Godin sees much more potent applications. He gives examples of how this will work too, such as:

- I’m typing an email to someone, and we’re brainstorming about doing a business development deal with Apple. A little window pops up and lets me know that David over in our Tucscon office is already having a similar conversation with Apple and perhaps we should coordinate.

- I’m late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me.

Some of this is not so far away. Google Wave has just launched and has a lot of features, such as:

- Real-time: In most instances, you can see what someone else is typing, character-by-character.

- Extensions: Just like Facebook developers can build their own applications within waves. Google Wave code will be open source, to promote innovation and adoption amongst developers

- Wiki functionality: Anything written within a Google Wave can be edited by anyone else

- Playback: You can playback any part of the wave to see what was said.

- Drag-and-drop sharing: Drag your file and drop it into a Google Wave and everyone will have access.

The Social Issues Research Centre says that the web in 2020 will:

”……….meet human needs more fully than it does at present, with many resulting social and political implications. It will have come to provide a renewed forum for social cohesion and democracy as well as continuing as a platform for information, entertainment, communication, shopping, etc. ……… If a Web application, however complex and sophisticated, does not fulfil a timeless human need then it will not succeed. While technology changes, people in general do not………. We reinvent tribal groups in which we find a true sense of belonging, whether they be the familiar youth subcultures………. or the more staid and respectable………. ‘grown-up’ groups with which we are so familiar………. As basic mechanisms for bonding and social cohesion are eroded in the faceless anonymity of modern towns and cities, we re-create new means for satisfying our timeless needs. In this sense, nothing changes much apart from superficial style. The Web increasingly serves such needs, allowing us to establish and maintain the same social bonds……….”

Hence Marshall McLuhan’s Global Village becomes truly real and as Jeremiah Owyang, says: “people connect to each other – rather than institutions………. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate……… The community will take charge and that’s going to happen whether or not marketers or brands participate………. Social networking will only continue to facilitate the power shift toward the consumer.”

The crucial thing about all of this is that it completely changes the dynamic. For many years now the dynamic has been biased towards companies. As examples, branding and price promises have been two of the ways that companies have been able to maintain profitability whilst ‘reassuring’ consumers, i.e.

The purpose of any brand is to undermine the homogeneity of products so that pretty much indistinguishable items – whether cola or lager or denim or something else – have a substantially different value because they are marked with the label ‘Coca’ or ‘Pepsi’ or ‘Virgin’ or ‘Carling’ or ‘Heineken’ or ‘Budweiser’ or ‘Gap’ or ‘Levi’ or ‘Top Shop’. The advertising industry is dedicated to establishing consumer preference for one brand or another. This provides companies with increased profitability.

With the ‘range’ of goods currently available how could we possibly know about all of them or what they are worth? Our knowledge of the market and its goods is far from perfect, hence advertising campaigns offering that ‘If you find it cheaper elsewhere, we’ll refund twice the difference’.

Clearly, if you had perfect information you would know it was cheaper somewhere else to start with and, if you wished to ‘maximise your utility’ buy it there. This also provides companies with increased profitability.

In the social web market where much more perfect knowledge may exist (like small towns in 1750) then will brands that are really ‘just commodity products’ be able to exploit these situations?

Maybe, but it will take a significant change in attitude from top down to bottom up thinking, thinking which REALLY puts the consumer first ( ‘ask not what your community can do for you – ask what you can do for your community’ ) and not the CEO’s pay package.

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Richard D S Hill -
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ichard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles.E-CRM helps you to grow by getting you more customers that stay with you longer.

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Twickenham Corporate Hospitality

Friday, March 11th, 2011 at 9:53 am

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Twickenham Corporate Hospitality

Twickenham Corporate Hospitality

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Home Page > Sports and Fitness > Twickenham Corporate Hospitality

Twickenham Corporate Hospitality

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Posted: Nov 07, 2009 |Comments: 0
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BUY TICKETS HERE

Corporate Hospitality Group is offering services to rugby lovers to book their rugby tickets and rugby hospitality packages online on a very competitive price. We are not only offering tickets for Rugby Autumn Internationals and Rugby Six Nations but also hospitality packages for these popular international rugby events. You are most welcome to enquire about any rugby tickets or any rugby hospitality package by email or over the phone. Reserve your favorite rugby match tickets and hospitality package now and enjoy our best available valuable services. twickenham hospitality

www.corporatehospitalitygroup.com is rugby union authorized partner for selling tickets and hospitality. www.corporatehospitalitygroup.com provides secure way for purchasing tickets and hospitality. You can book your tickets and hospitality with 100% confirmation on www.corporatehospitalitygroup.com.

Twickenham is the largest stadium in the UK that is used primarily as a venue for Rugby Union. It is situated in the London borough of Richmond upon Thames and has recently been enlarged to achieve a capacity of 82,000 seats. It is the second largest stadium in the whole of the UK, second only to Wembley.

Twickenham is an iconic stadium and is known by many as the home of rugby union. It houses the largest games in the sport these include the England national teamrugby the stadium also houses large events such as rock concerts. The bands that have played in the stadium include Iron Maiden, U2, The Rolling Stones, The Police, and The Eagles.

The stadium hosts many rugby games throughout the year. The stadium is owned by the RFU or Rugby Football Union and the stadium plays host to all of England’s national team games. It is currently being used for all of the six nations games that England is playing in. Because of its proximity to London and its whopping capacity the stadium has become a fantastic venue for corporate events. The hospitality suites in the stadium are impeccable. Unlike some football stadiums you barely have to queue for your half time pint and the food options throughout the stadium are incredible. If you are looking for a quick meat pie or beef burger then there are numerous serving stations but if you are utilising Twickenham corporate hospitality you will receive a gourmet meal before or after the game accompanied by the finest drinks.

There are a number of options for people that want to utilise Twickenham Corporate Hospitality. The South Stand, St Georges Suite, Obolensky’s and Wakefields, Sports bar and The Player’s Lounge all offer fantastic corporate hospitality options for international matches. The South Stand accommodates tables of 10 people with groups of fewer people joined to share a table. A typical package for the South Stand includes a ticket, drinks on arrival, complimentary bar that includes champagne, a four course luncheon that includes fine wines, post match savoury food, a guest speaker, plasma television screens, official match day souvenir programme and experienced staff to ensure your day goes smoothly the only thing that can’t be guaranteed is whether or not your team will win.

The St Georges Suite is another fine offering for people that want to utilise Twickenham corporate hospitality. Formerly known as the invincible this venue is located in the East stand and is recognised by its distinctive art deco style. Tables are usually arranged to seat ten people with smaller groups being accommodated together on a table. The typical corporate hospitality package for this area of the stadium includes an official Rugby Football Union ticket, drinks reception on arrival, complimentary bar pre-match and 90 minutes post-match, including champagne, a four course luncheon with fine wines, a post-match savoury food selection, car parking, plasma television screens, official souvenir programme and an abundance of experienced event staff in attendance.

Twickenham stadium is a great place for corporate hospitality and although the English Rugby team are faltering at present the popularity of Rugby has never been greater so a corporate event at Twickenham will go down well all of your clients or potential clients. games, the Middlesex sevens, Guiness Premiership final, Powergen Cup and Heineken Cup matches. As well as the plethora of high quality

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Corporate Hospitality Group is offering services to rugby lovers to book their rugby tickets and hospitality packages online on a very competitive price. We are not only offering tickets for Rugby Autumn Internationals and Rugby Six Nations but also hospitality packages for these popular international rugby events. You are most welcome to enquire about any rugby match tickets or any rugby hospitality package by email or over the phone.

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St Maarten Yacht Charter

Thursday, March 10th, 2011 at 9:35 pm

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by J. Griffin Stewart

St Maarten Yacht Charter

St Maarten Yacht Charter

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St Maarten Yacht Charter

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St Martin is an island divided between two principalities: French in the north and Dutch in the south. Philipsburg is the capital of Dutch Sint Maarten and offers duty free shopping, casinos and nightlife and has some great bars around the waterfront. Marigot is the largest town in the French sector.

St Martin offers a wide choice of yacht charter and includes bareboat yacht charter, skippered yacht charter, luxury crewed yacht charter, monohull and catamaran charter and both sail and motor yacht charter.

Christopher Columbus discovered and claimed the island for Spain on 11th Nov 1493.The French settled on the island in 1624 to cultivate tobacco followed by the Dutch in 1631 who where looking for salt. In 1684 the island was divided into two zones, French Saint-Martin in the north and Dutch Sint Maarten in the south. The next 130 years saw the entire island occupied by the French, Dutch or British until 1816 when the French and Dutch zones resumed.

The weather is tropical, meaning it’s hot and sunny year-round with very little temperature variation between seasons. The average yearly air temperature is 27° C and sea surface temperature 26.4° C. The total average yearly rainfall is 995 mm, with 22 days of thunder. St Martin weather turns wetter in the autumn but showers are generally short and taper off quickly after big downpour. St Martin catches the unobstructed trade winds off the Atlantic Ocean. You can experience winds upwards of 20 knots for several days, making for some challenging passages. Summer months see winds anywhere from 10 to 20 knots.

Summer is the least expensive time to charter. Many yacht charter companies will offer promotions such as sail 10 days for the price of 7, or give discounts of up to 25% off charter prices. The winter is the height of the season and you will pay the full yacht charter price.

Juliana International Airport in the main airport on St Martin and has daily flights to the main cities of the world. French and English are spoken widely on St Martin. US Dollars and Euros are used everywhere. Major credit cards are generally accepted in hotels, restaurants and larger shops.

The island has a well developed network of mini-buses on both sides and this is an inexpensive way to get around. There are marked stops along the roadside, but by waving them down you can be picked up and dropped off virtually anywhere.

Every March, hundreds of participants from Europe, the United States, and the Caribbean visit St Martin to compete in one of the world’s biggest sailing events; the Heineken Regatta. During the past 25 years this regatta has become one of the largest events in the Caribbean.

Oyster Pond Marina is on the border between the French and Dutch sides, it is a full service marina with a fuel dock, laundry, bars and restaurants offering international cuisine and local seafood. There is a well-stocked supermarket for provisioning the yacht. Dawn Beach is on the Dutch side, and a bit off the beaten path. It boasts fine sugar white powdery sand, with a view of St. Bartxs in the distance. Compared to other well-developed popular beaches, Dawn beach has preserved its tranquillity and laid back atmosphere. The best snorkelling is found at Dawn Beach, as the coral reef is right off the shore. The surf can sometimes be a little challenging, so for young kids this is not the ideal beach.

Anse Marcel is a small harbour with a pleasant beach next to the Marina Port de Lonvilliers. Many yacht charters start from this marina. The marina is lined with shops, hotels, and many restaurants.

Marigot Port La Royale is a bustling marina boasting located on the leeward side of St Martin. It has one of the largest shopping arcades on St Martin and a host of little restaurants and bars. On Wednesday and Saturday your morningxs stroll will take you through the open-air market located along the wharf. There you will discover a colourful array of home grown produce, fresh fish and tropical fruits and spices. Fort St. Louis, built in 1767, is the largest historical monument in St Martin. The steep climb is worth the effort for the panoramic view of the island and the sea surrounding it.

Marigot Fort Louis has a 150 berth marina, Marina Fort Louis. It has direct access to the sea, as opposed to marinas on the Dutch side where yachts need to negotiate the Simpson Bay Bridge.

Simpson Bay has a full service marina on the Dutch side of the island with 120 slips accommodating yachts up to 61m. When departing, remember to check the time of the drawbridge opening. It only goes up twice a day. This lagoon is not a desirable place to swim.

Orient Beach is the best spot to see and be seen in St Martin. Both tourists and the islands French residents convene at Orient Beach to take advantage of its liberal bathing attitudes and great water sports facilities. Orient Beach has a string of restaurants that fill the air with tangy aromas and strolling down the beach where clothing is optional is considered by many part of the islandxs charm.

Diving: The waters surrounding the St Martin are filled with a wonderful diversity of marine life including coral. There is also a variety of old shipwrecks for diving enthusiasts to discover. There are plenty of diving centres to choose from in St Martin.

St Martin may also be the point of departure for visiting smaller nearby islands. These include Anguilla, St Bartxs and St Kitts and Nevis.

One way yacht charter is also available to Tortola in the British Virgin Islands, Guadeloupe and Martinique in the French West Indies and Union in the Grenadines. Check with the yacht charter company for more details.

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Ken Jones -
About the Author:

Ken Jones runs a Yacht Charter Guide.
Follow this link for info on Yacht Charter in St Martin.
And this link for Caribbean Yacht Charter

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Backpackers in Thailand; Beer Lao Here Next Year

Thursday, March 10th, 2011 at 9:36 am

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Backpackers in Thailand; Beer Lao Here Next Year

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Backpackers in Thailand; Beer Lao Here Next Year

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The Association of South East Asia Nations (ASEAN) has informed Thailand that it must allow imports of beers brewed in its member countries. The Thai Government has had no choice but to accept.

As a result we expect Laos’s favourite beer, Beer Lao, to have a significant impact on the Thai beer market. The Lao Brewery has previously made several applications to the Thai Government requesting that it allow imports of its product. These have all been rejected, mainly due to powerful lobbying by the 2 major players in the Thai beer market; Thai Bev Corp. and Singha Corp., who between them control around 80% of beer sales in Thailand.

Singha market the top selling brand, Beer Leo (alc. by vol. 5.3). They also have a premium beer, Beer Singha (5.0)

Thai Bev brew Beer Chang (6.4) and a Light version (5.0). Within the last 3 years they have also introduced Beer Archa into the market to try to combat the increasingly popular Leo, but with no significant effect, although it is a nice drink.

Beer in Thailand is still relatively inexpensive. Beer Archa is the cheapest at 32 Baht for a 640 cl bottle, followed by Chang at 40 Baht, Leo at 45 Baht and Singha at 55 Baht.

Heineken brew their premium brand here in Thailand and is popular with those Thais who wish to flaunt their wealth, although I say so with tongue in cheek! But at 75 Baht it’s certainly beyond the pocket of most Thais.

With the Thai beer market opening up next year the two existing combatants will be hard pressed to maintain market share. Certainly the Lao Brewery produces an excellent light lager, which will enter the market at nearer 30 Baht than 40 Baht. It sells in Laos for about 6000 Kip, which translates to 24 Baht. The Singha Corp’s main hope must be the Leo drinkers remain faithful. Thai beer drinkers really would not be successful in a taste test as they fill the glass with ice, over which they pour chilled beer which is so cold when drunk that it numbs lips, mouth, tongue and gums; it’s just too cold to have any flavour.

Meanwhile we beer connoisseurs await the arrival in Thailand of the delightful Beer Lao.

Good backpacking.

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A fun and informative blog for backpackers in Thailand.

http://thailand-my-thailand.blogspot.com/

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A fun and informative blog for backpackers in Thailand.

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Christmas in Bangkok- a tropical touch to a chilly festive season

Wednesday, March 9th, 2011 at 9:36 pm

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Christmas in Bangkok- a tropical touch to a chilly festive season

Christmas in Bangkok- a tropical touch to a chilly festive season

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Christmas in Bangkok- a tropical touch to a chilly festive season

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Thailand is known foremost for its sun kissed beaches, friendly people and its popular local cuisine. Its rich history and rapid modern development provide a host of attractions and venues for visitors to this tropical paradise to enjoy.

Bangkok is the capital of Thailand; it is considered one of the fastest growing and most dynamic cities in Asia. It has a deep history that has merged with modern development to provide a wide array of unique and fun filled attractions to suit everybody’s taste, from traditional attractions such as the Grand Palace to modern developments such as trendy nightclubs and the futuristic Mah Boon Krong Shopping Centre.

As a result Bangkok is one of the most popular locations visited by tourists from around the world. A special time to visit Bangkok is during the Christmas season. Thai people have always enjoyed their festivals and celebrations, Christmas being one of their favourite times of the year.

A stunning feature of the city during this jolly season is the dazzling array of light decorations set up by locals and establishments. This transforms the city at night into a kaleidoscope of colour that helps illuminate the unique tropical touch that Bangkok lends to this internationally popular holiday period.

Walking along the streets of Bangkok, visitors can see intricately designed decorations on shop windows that blend traditional Christmas themes with unique Thai traditions. These designs are also expressed in the popular artistry of Batik which is indigenous to Thailand.

Visitors can then head over to Central World square in front of Central World Mall and gaze at the giant Christmas tree that dominates the square during the festive season. For a more cutting edge theme head over to the contemporarily styled Siam Paragon where the swaying palm trees at the entrance dance under the illumination of purple light and the adjoining streets are adorned with Christmas decorations and pulsating themes.

For those who wish to kick back and enjoy a good drink with some food in the mix, then you are well catered for during the season. Central World Square is home to both the Heineken and Singha Beer Gardens where groups can go, relax and sip a cool beer in the warm night air. For those feeling hunger pangs, head over to the riverside for the plethora of floating restaurants that offer fresh traditional food with a panoramic back drop.

Travellers hoping to go to Bangkok for the Christmas season must ensure to book early if they wish to find suitable accommodation when visiting Thailand. There are many reputed hotels to choose from in and around the city. A prominent Bangkok hotel to note is the Grand Millennium Sukhumvit Bangkok. It is a centrally located luxury hotel in Bangkok, situated in the central business district, within easy access of major attractions and transport hubs.

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